OBSERVE GOOD: ALEENA VALDEZ
Meet Aleena Valdez, the 13 year old CEO behind Aleena's Lemonaid and The Girls for Progress Conference. After attending the Inbound Conference in 2015, Aleena wanted to start her own conference for girls her age as a way to encourage them to effect change both personally and in their communities. We recently spent a couple of days with Aleena, her family, Amy Jo Martin and conference organizers for her 2nd annual Girls for Progress Conference 2017 in Austin. Aleena started her "LemonAid" stand business at the age of 11 in her hometown of Phoenix. The "Aid" portion of the name comes from Aleena wanting her venture to have a bigger purpose than just to make money. With this mission, a percentage of her sales are donated to the Phoenix Children's Hospital to help kids fighting cancer. From Aleena - "I approached my parents and asked them for a loan to start my business. My dad asked me some questions to see if I was serious and then told me to put together a PowerPoint outlining all the costs I needed to start. In addition to start up costs he wanted to see cost per snow cone to make and projected sales and a payback date. Shortly after this I completed the powerpoint and presented it to my dad and he was sold."
OBSERVE GOOD: JAMES VICTORE
James Victore is a renowned artist, designer, author and teacher who more important than having had multiple shows at the Museum of Modern Art, uses his work to lead people away from a path of mediocrity by helping them identify their inner voice. We spent a couple of days with James during one of his workshops, documenting the experience from his point of view. The film shares his perspective on life, art, play, perfection, love, fear, risk and more. Directed by OG